Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF9EB
RGB
255, 249, 235
HSL
42, 100%, 96%
HSB
42, 8%, 100%
CMYK
0, 2, 8, 0
LAB
98, 0, 7
LCH
98, 7, 88
OKLCH
0.98, 0.02, 88
XYZ
90, 95, 92
LUV
98, 4, 11
HWB
42, 92%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.