Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF9FB
RGB
255, 249, 251
HSL
340, 100%, 99%
HSB
340, 2%, 100%
CMYK
0, 2, 2, 0
LAB
98, 2, 0
LCH
98, 2, 355
OKLCH
0.99, 0.01, 355
XYZ
93, 96, 105
LUV
98, 3, -1
HWB
340, 98%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.