Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFFAF0
RGB
255, 250, 240
HSL
40, 100%, 97%
HSB
40, 6%, 100%
CMYK
0, 2, 6, 0
LAB
98, 0, 5
LCH
98, 5, 85
OKLCH
0.99, 0.01, 85
XYZ
91, 96, 96
LUV
98, 3, 8
HWB
40, 94%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.