Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFFAF9
RGB
255, 250, 249
HSL
10, 100%, 99%
HSB
10, 2%, 100%
CMYK
0, 2, 2, 0
LAB
99, 2, 1
LCH
99, 2, 35
OKLCH
0.99, 0.01, 31
XYZ
93, 96, 103
LUV
99, 3, 1
HWB
10, 98%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.