Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFFDFA
RGB
255, 253, 250
HSL
36, 100%, 99%
HSB
36, 2%, 100%
CMYK
0, 1, 2, 0
LAB
99, 0, 2
LCH
99, 2, 80
OKLCH
0.99, 0.00, 78
XYZ
94, 98, 104
LUV
99, 1, 3
HWB
36, 98%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.