Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFFFFF
RGB
255, 255, 255
HSL
0, 0%, 100%
HSB
0, 0%, 100%
CMYK
0, 0, 0, 0
LAB
100, 0, 0
LCH
100, 0, 0
OKLCH
1.00, 0.00, 0
XYZ
95, 100, 109
LUV
100, 0, 0
HWB
0, 100%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.