Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00091B
RGB
0, 9, 27
HSL
220, 100%, 5%
HSB
220, 100%, 11%
CMYK
100, 67, 0, 89
LAB
2, 0, -11
LCH
2, 11, 272
OKLCH
0.14, 0.04, 254
XYZ
0, 0, 1
LUV
2, -1, -4
HWB
220, 0%, 89%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.