Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
0010A3
RGB
0, 16, 163
HSL
234, 100%, 32%
HSB
234, 100%, 64%
CMYK
100, 90, 0, 36
LAB
18, 44, -77
LCH
18, 89, 300
OKLCH
0.33, 0.22, 264
XYZ
7, 3, 35
LUV
18, -6, -70
HWB
234, 0%, 36%
Pantone
2685 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.