Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
720004
RGB
114, 0, 4
HSL
358, 100%, 22%
HSB
358, 100%, 45%
CMYK
0, 100, 96, 55
LAB
23, 45, 33
LCH
23, 56, 37
OKLCH
0.35, 0.14, 28
XYZ
7, 4, 0
LUV
23, 74, 15
HWB
358, 0%, 55%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.