Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
001237
RGB
0, 18, 55
HSL
220, 100%, 11%
HSB
220, 100%, 22%
CMYK
100, 67, 0, 78
LAB
6, 6, -27
LCH
6, 27, 282
OKLCH
0.20, 0.08, 260
XYZ
1, 1, 4
LUV
6, -3, -15
HWB
220, 0%, 78%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.