Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
001C46
RGB
0, 28, 70
HSL
216, 100%, 14%
HSB
216, 100%, 27%
CMYK
100, 60, 0, 73
LAB
11, 5, -30
LCH
11, 30, 280
OKLCH
0.24, 0.09, 258
XYZ
2, 1, 6
LUV
11, -5, -23
HWB
216, 0%, 73%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.