Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
CAE6FF
RGB
202, 230, 255
HSL
208, 100%, 90%
HSB
208, 21%, 100%
CMYK
21, 10, 0, 0
LAB
90, -6, -15
LCH
90, 16, 250
OKLCH
0.91, 0.05, 245
XYZ
71, 76, 106
LUV
90, -16, -23
HWB
208, 79%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.