Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002734
RGB
0, 39, 52
HSL
195, 100%, 10%
HSB
195, 100%, 20%
CMYK
100, 25, 0, 80
LAB
14, -9, -13
LCH
14, 16, 233
OKLCH
0.25, 0.05, 225
XYZ
1, 2, 4
LUV
14, -10, -10
HWB
195, 0%, 80%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.