Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002A6C
RGB
0, 42, 108
HSL
217, 100%, 21%
HSB
217, 100%, 42%
CMYK
100, 61, 0, 58
LAB
18, 10, -43
LCH
18, 44, 284
OKLCH
0.31, 0.12, 260
XYZ
4, 3, 15
LUV
18, -9, -45
HWB
217, 0%, 58%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.