Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002B41
RGB
0, 43, 65
HSL
200, 100%, 13%
HSB
200, 100%, 25%
CMYK
100, 34, 0, 75
LAB
16, -7, -18
LCH
16, 20, 249
OKLCH
0.27, 0.06, 237
XYZ
2, 2, 5
LUV
16, -10, -17
HWB
200, 0%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.