Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002C49
RGB
0, 44, 73
HSL
204, 100%, 14%
HSB
204, 100%, 29%
CMYK
100, 40, 0, 71
LAB
17, -5, -22
LCH
17, 23, 258
OKLCH
0.28, 0.07, 244
XYZ
2, 2, 7
LUV
17, -10, -22
HWB
204, 0%, 71%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.