Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002E40
RGB
0, 46, 64
HSL
197, 100%, 13%
HSB
197, 100%, 25%
CMYK
100, 28, 0, 75
LAB
17, -9, -16
LCH
17, 18, 240
OKLCH
0.28, 0.06, 231
XYZ
2, 2, 5
LUV
17, -11, -15
HWB
197, 0%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.