Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003253
RGB
0, 50, 83
HSL
204, 100%, 16%
HSB
204, 100%, 33%
CMYK
100, 40, 0, 67
LAB
19, -5, -25
LCH
19, 25, 259
OKLCH
0.31, 0.08, 245
XYZ
3, 3, 9
LUV
19, -12, -26
HWB
204, 0%, 67%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.