Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003674
RGB
0, 54, 116
HSL
212, 100%, 23%
HSB
212, 100%, 45%
CMYK
100, 53, 0, 55
LAB
23, 5, -41
LCH
23, 41, 277
OKLCH
0.34, 0.12, 256
XYZ
4, 4, 17
LUV
23, -12, -47
HWB
212, 0%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.