Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003844
RGB
0, 56, 68
HSL
191, 100%, 13%
HSB
191, 100%, 27%
CMYK
100, 18, 0, 73
LAB
21, -14, -13
LCH
21, 18, 223
OKLCH
0.31, 0.06, 217
XYZ
2, 3, 6
LUV
21, -15, -12
HWB
191, 0%, 73%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.