Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E324E
RGB
30, 50, 78
HSL
215, 44%, 21%
HSB
215, 62%, 31%
CMYK
62, 36, 0, 69
LAB
20, -1, -20
LCH
20, 20, 268
OKLCH
0.31, 0.06, 257
XYZ
3, 3, 8
LUV
20, -8, -22
HWB
215, 12%, 69%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.