Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003959
RGB
0, 57, 89
HSL
202, 100%, 17%
HSB
202, 100%, 35%
CMYK
100, 36, 0, 65
LAB
22, -7, -24
LCH
22, 25, 254
OKLCH
0.33, 0.08, 241
XYZ
3, 4, 10
LUV
22, -14, -27
HWB
202, 0%, 65%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.