Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00395D
RGB
0, 57, 93
HSL
203, 100%, 18%
HSB
203, 100%, 36%
CMYK
100, 39, 0, 64
LAB
22, -5, -27
LCH
22, 27, 259
OKLCH
0.33, 0.08, 244
XYZ
3, 4, 11
LUV
22, -14, -30
HWB
203, 0%, 64%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.