Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003A5F
RGB
0, 58, 95
HSL
203, 100%, 19%
HSB
203, 100%, 37%
CMYK
100, 39, 0, 63
LAB
23, -5, -27
LCH
23, 28, 259
OKLCH
0.34, 0.08, 245
XYZ
4, 4, 11
LUV
23, -14, -31
HWB
203, 0%, 63%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.