Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
003E50
RGB
0, 62, 80
HSL
194, 100%, 16%
HSB
194, 100%, 31%
CMYK
100, 22, 0, 69
LAB
23, -13, -16
LCH
23, 21, 232
OKLCH
0.34, 0.06, 225
XYZ
3, 4, 8
LUV
23, -16, -18
HWB
194, 0%, 69%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.