Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004676
RGB
0, 70, 118
HSL
204, 100%, 23%
HSB
204, 100%, 46%
CMYK
100, 41, 0, 54
LAB
28, -4, -33
LCH
28, 34, 263
OKLCH
0.38, 0.10, 247
XYZ
5, 6, 18
LUV
28, -17, -42
HWB
204, 0%, 54%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.