Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0049A1
RGB
0, 73, 161
HSL
213, 100%, 32%
HSB
213, 100%, 63%
CMYK
100, 55, 0, 37
LAB
32, 10, -54
LCH
32, 55, 280
OKLCH
0.42, 0.16, 258
XYZ
9, 7, 35
LUV
32, -16, -71
HWB
213, 0%, 37%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.