Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004A6B
RGB
0, 74, 107
HSL
199, 100%, 21%
HSB
199, 100%, 42%
CMYK
100, 31, 0, 58
LAB
29, -10, -25
LCH
29, 27, 248
OKLCH
0.39, 0.08, 237
XYZ
5, 6, 15
LUV
29, -19, -31
HWB
199, 0%, 58%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.