Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004E71
RGB
0, 78, 113
HSL
199, 100%, 22%
HSB
199, 100%, 44%
CMYK
100, 31, 0, 56
LAB
31, -11, -26
LCH
31, 28, 248
OKLCH
0.40, 0.09, 237
XYZ
6, 7, 17
LUV
31, -20, -33
HWB
199, 0%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.