Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
004FAB
RGB
0, 79, 171
HSL
212, 100%, 34%
HSB
212, 100%, 67%
CMYK
100, 54, 0, 33
LAB
34, 9, -56
LCH
34, 57, 279
OKLCH
0.45, 0.16, 258
XYZ
10, 9, 40
LUV
34, -18, -75
HWB
212, 0%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.