Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005180
RGB
0, 81, 128
HSL
202, 100%, 25%
HSB
202, 100%, 50%
CMYK
100, 37, 0, 50
LAB
32, -7, -33
LCH
32, 34, 258
OKLCH
0.42, 0.10, 244
XYZ
7, 7, 21
LUV
32, -20, -43
HWB
202, 0%, 50%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.