Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
599BCF
RGB
89, 155, 207
HSL
206, 55%, 58%
HSB
206, 57%, 81%
CMYK
57, 25, 0, 19
LAB
61, -10, -34
LCH
61, 35, 253
OKLCH
0.67, 0.10, 244
XYZ
27, 30, 63
LUV
61, -28, -50
HWB
206, 35%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.