Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005299
RGB
0, 82, 153
HSL
208, 100%, 30%
HSB
208, 100%, 60%
CMYK
100, 46, 0, 40
LAB
34, 1, -46
LCH
34, 46, 271
OKLCH
0.44, 0.13, 253
XYZ
9, 8, 31
LUV
34, -19, -61
HWB
208, 0%, 40%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.