Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
005BA8
RGB
0, 91, 168
HSL
207, 100%, 33%
HSB
207, 100%, 66%
CMYK
100, 46, 0, 34
LAB
38, 1, -49
LCH
38, 49, 271
OKLCH
0.47, 0.14, 253
XYZ
11, 10, 38
LUV
38, -21, -67
HWB
207, 0%, 34%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.