Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00618C
RGB
0, 97, 140
HSL
198, 100%, 27%
HSB
198, 100%, 55%
CMYK
100, 31, 0, 45
LAB
38, -12, -31
LCH
38, 33, 249
OKLCH
0.47, 0.10, 237
XYZ
9, 10, 26
LUV
38, -25, -42
HWB
198, 0%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.