Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00698B
RGB
0, 105, 139
HSL
195, 100%, 27%
HSB
195, 100%, 55%
CMYK
100, 24, 0, 45
LAB
41, -17, -27
LCH
41, 31, 238
OKLCH
0.49, 0.10, 229
XYZ
10, 12, 26
LUV
41, -28, -35
HWB
195, 0%, 45%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.