Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
006C97
RGB
0, 108, 151
HSL
197, 100%, 30%
HSB
197, 100%, 59%
CMYK
100, 28, 0, 41
LAB
42, -14, -31
LCH
42, 34, 245
OKLCH
0.50, 0.11, 235
XYZ
11, 13, 31
LUV
42, -28, -43
HWB
197, 0%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.