Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00718A
RGB
0, 113, 138
HSL
191, 100%, 27%
HSB
191, 100%, 54%
CMYK
100, 18, 0, 46
LAB
43, -21, -22
LCH
43, 30, 226
OKLCH
0.51, 0.09, 220
XYZ
10, 14, 26
LUV
43, -31, -28
HWB
191, 0%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.