Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
002837
RGB
0, 40, 55
HSL
196, 100%, 11%
HSB
196, 100%, 22%
CMYK
100, 27, 0, 78
LAB
14, -9, -14
LCH
14, 16, 237
OKLCH
0.26, 0.05, 229
XYZ
1, 2, 4
LUV
14, -10, -12
HWB
196, 0%, 78%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.