Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0078A9
RGB
0, 120, 169
HSL
197, 100%, 33%
HSB
197, 100%, 66%
CMYK
100, 29, 0, 34
LAB
47, -15, -35
LCH
47, 38, 247
OKLCH
0.54, 0.12, 236
XYZ
14, 16, 40
LUV
47, -31, -49
HWB
197, 0%, 34%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.