Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0078E6
RGB
0, 120, 230
HSL
209, 100%, 45%
HSB
209, 100%, 90%
CMYK
100, 48, 0, 10
LAB
50, 5, -65
LCH
50, 65, 274
OKLCH
0.58, 0.19, 255
XYZ
21, 19, 77
LUV
50, -27, -97
HWB
209, 0%, 10%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.