Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
007B98
RGB
0, 123, 152
HSL
191, 100%, 30%
HSB
191, 100%, 60%
CMYK
100, 19, 0, 40
LAB
47, -22, -24
LCH
47, 33, 228
OKLCH
0.54, 0.10, 222
XYZ
13, 16, 32
LUV
47, -33, -32
HWB
191, 0%, 40%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.