Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
007FC5
RGB
0, 127, 197
HSL
201, 100%, 39%
HSB
201, 100%, 77%
CMYK
100, 36, 0, 23
LAB
50, -10, -45
LCH
50, 46, 258
OKLCH
0.57, 0.14, 244
XYZ
18, 19, 56
LUV
50, -32, -67
HWB
201, 0%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.