Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0081D4
RGB
0, 129, 212
HSL
203, 100%, 42%
HSB
203, 100%, 83%
CMYK
100, 39, 0, 17
LAB
52, -6, -52
LCH
52, 52, 263
OKLCH
0.59, 0.16, 248
XYZ
20, 20, 65
LUV
52, -31, -78
HWB
203, 0%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.