Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0084CD
RGB
0, 132, 205
HSL
201, 100%, 40%
HSB
201, 100%, 80%
CMYK
100, 36, 0, 20
LAB
52, -10, -47
LCH
52, 48, 258
OKLCH
0.59, 0.15, 244
XYZ
19, 21, 61
LUV
52, -33, -70
HWB
201, 0%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.