Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0089DA
RGB
0, 137, 218
HSL
202, 100%, 43%
HSB
202, 100%, 85%
CMYK
100, 37, 0, 15
LAB
54, -8, -51
LCH
54, 52, 261
OKLCH
0.61, 0.16, 246
XYZ
22, 23, 70
LUV
54, -33, -77
HWB
202, 0%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.