Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
00224C
RGB
0, 34, 76
HSL
213, 100%, 15%
HSB
213, 100%, 30%
CMYK
100, 55, 0, 70
LAB
13, 3, -30
LCH
13, 30, 276
OKLCH
0.26, 0.09, 256
XYZ
2, 2, 7
LUV
13, -7, -27
HWB
213, 0%, 70%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.