Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
008AED
RGB
0, 138, 237
HSL
205, 100%, 46%
HSB
205, 100%, 93%
CMYK
100, 42, 0, 7
LAB
55, -3, -60
LCH
55, 60, 267
OKLCH
0.62, 0.18, 250
XYZ
24, 24, 84
LUV
55, -33, -91
HWB
205, 0%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.