Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
008CC7
RGB
0, 140, 199
HSL
198, 100%, 39%
HSB
198, 100%, 78%
CMYK
100, 30, 0, 22
LAB
54, -16, -40
LCH
54, 43, 248
OKLCH
0.61, 0.13, 237
XYZ
20, 23, 57
LUV
54, -36, -59
HWB
198, 0%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.