Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
008ECA
RGB
0, 142, 202
HSL
198, 100%, 40%
HSB
198, 100%, 79%
CMYK
100, 30, 0, 21
LAB
55, -16, -41
LCH
55, 44, 249
OKLCH
0.61, 0.13, 237
XYZ
20, 24, 59
LUV
55, -36, -60
HWB
198, 0%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.